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Topic

It's Time for a New Era of More Conscious Advertising

Description

Less ad clutter isn’t just more cost effective for brands, it’s better for everybody. Sustainability is a key topic that’s on everyone’s minds – advertisers and brand agencies included. So how can you ensure that the ad formats delivered are good for your campaigns’ results, online users and the environment? Join us in this webinar to discover how you can leverage a more conscious way of digital advertising and lower your carbon-footprint, backed up with research from Magna IPG and Scope3 on brand recall, clutter and its impact.

Time

Mar 29, 2023 02:00 PM in Eastern Time (US and Canada)

* Required information

NOTICE REGARDING WEBINAR SPONSORS

We may provide an attendee list to companies that sponsor this webinar. The attendee list may include the name, title, affiliation, and email address of each attendee. Sponsors may use this information to contact attendees about products or services that may be of interest.

Speakers

Alison Pepper

EVP of Government Relations @4A's (Host)

Alison Pepper serves as the Executive Vice President of Government Relations at the American Association of Advertising Agencies (4A’s) in Washington, D.C. In this role, she works with regulators, legislators, and cross-industry stakeholders on issues of importance to the advertising community.

Felix Derkum

Director of Advertiser Growth @eyeo

Felix Derkum is Director of Advertiser Growth at eyeo, the world's leading ad-filtering technology company. He oversees the group's global buy-side initiatives, including sustainability efforts to transform the industry and grow eyeo into a conscious media business based on Acceptable Ads. Felix has been working in the ad tech industry for 10 years, including 7 years at Google in various commercial roles related to DoubleClick AdX and Google Marketing Platform and has extensive knowledge in data-driven advertising and the programmatic space in particular.

Kara Mannat

EVP Intelligence Solutions and Media Trials @MAGNA

Kara Manatt is EVP Intelligence Solutions and Media Trials at MAGNA. She is a media expert with over 10 years’ experience in digital and traditional media strategy, ad effectiveness research, and ad product testing and development. Her research program serves as a testing ground for innovations in ad products and strategies for publishers and ad tech companies. Kara’s experience also includes consulting to executive staff at top global brands across a range of industry verticals.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Mar 29, 2023 02:00 PM Eastern Time (US and Canada) Topic: It's Time for a New Era of More Conscious Advertising Register in advance for this webinar: https://4as.zoom.us/webinar/register/WN_xZpwxV56TdymTMSXQTa92Q After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Alison Pepper (EVP of Government Relations @4A's (Host)) Alison Pepper serves as the Executive Vice President of Government Relations at the American Association of Advertising Agencies (4A’s) in Washington, D.C. In this role, she works with regulators, legislators, and cross-industry stakeholders on issues of importance to the advertising community. Felix Derkum (Director of Advertiser Growth @eyeo) Felix Derkum is Director of Advertiser Growth at eyeo, the world's leading ad-filtering technology company. He oversees the group's global buy-side initiatives, including sustainability efforts to transform the industry and grow eyeo into a conscious media business based on Acceptable Ads. Felix has been working in the ad tech industry for 10 years, including 7 years at Google in various commercial roles related to DoubleClick AdX and Google Marketing Platform and has extensive knowledge in data-driven advertising and the programmatic space in particular. Kara Mannat (EVP Intelligence Solutions and Media Trials @MAGNA) Kara Manatt is EVP Intelligence Solutions and Media Trials at MAGNA. She is a media expert with over 10 years’ experience in digital and traditional media strategy, ad effectiveness research, and ad product testing and development. Her research program serves as a testing ground for innovations in ad products and strategies for publishers and ad tech companies. Kara’s experience also includes consulting to executive staff at top global brands across a range of industry verticals.

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